1949 Headline
1949 Headline


Santa Barbara County suffers a severe drought. Price, Heckendorff and other civic leaders launch a campaign for the construction of a new reservoir on the Santa Ynez River.


Santa Barbara voters approve the construction of Bradbury Dam, creating Lake Cachuma. The dam is completed in 1953 and spills for the first time in 1958.


The firm hires Lillian Fish, one of the first women to practice law in Santa Barbara. Fish remains with the firm for the next 23 years.


The firm celebrates its 100th anniversary.

Price publishes Law Practice Management, which becomes a standard textbook for operating a law office.

100th Anniversary Party at the Valley Club

Price as El Presidente 1954
Price as El Presidente 1954


John Heaney passes away. The firm changes its name from Heaney, Price, Postel & Parma to Price, Postel & Parma.


Price and co-author William Elison publish The Life And Adventures in California of Don Agustin Janssens.

Cameron Rogers publishes Charles Fernald, A County Judge In Arcady.

Price is elected El Presidente of the Old Spanish Days Fiesta.


The Santa Barbara Foundation confers its “Man of the Year” award on Price.

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1965 to 1977